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ATA will focus its efforts on four key overarching areas of support over the life of this project: (1) promote the craft sector as a key experience in tourist destinations and a key economic driver for reducing poverty, creating employment and raising the socio-economic status of Ethiopian artisans; (2) stimulate the development of marketable, culturally appropriate and environmentally sound handmade products through market-driven product development design and technical assistance; (3) build the capacity of artisans to more effectively manage for business success, respond to business opportunities and create and maintain buyer relations; and (4) increase market access through developing and expanding artisan “touch points” and more regionally linked and based market opportunities to maximize artisans sales from the tourist industry.
ATA has recommended working with select artisan enterprises starting in the Southern Nation and Nationalities People's Region (SNNPR) region of the Rift Valley Lakeland Route where ATA has already conducted a full assessment for The Christensen Fund then branching out to Harar and the Bale National Park area in a phase-in approach.
Accomplishments as of January 2009
Contributors
ATA would like to thank the following organizations and partners for providing funding for efforts in Ethiopia:
United States Agency for International Development (USAID)
Academy for Educational Development (AED)
Counterpart International (CPI)
George Washington University
Solimar International
ATA has recommended working with select artisan enterprises starting in the Southern Nation and Nationalities People's Region (SNNPR) region of the Rift Valley Lakeland Route where ATA has already conducted a full assessment for The Christensen Fund then branching out to Harar and the Bale National Park area in a phase-in approach.
Accomplishments as of January 2009
- Completed the initial stage of Mapping the Tourism Context, developing a thorough understanding of the issues surrounding tourism in Ethiopia, identifying challenges and opportunities in regard to governance, social and economic development, environmental issues and civil society engagement.
- Completed the Whole Systems in the Room Workshop (WSR), whose goal was to initiate system-wide collaborative action from the outset by bringing representatives from all sectors of the tourism supply and demand system into one room to find common ground and develop shared goals.
Contributors
ATA would like to thank the following organizations and partners for providing funding for efforts in Ethiopia:
United States Agency for International Development (USAID)
Academy for Educational Development (AED)
Counterpart International (CPI)
George Washington University
Solimar International
