Aid to Artisans Video What We Do
World conditions change, new technologies emerge, the market continues to shift, but the essential ingredients of culture, tradition, passion and creativity inherent in sustainable artisan communities maintains a steady presence.
— Mimi Robinson, International Design Consultant
What We Do / Business Training
AMRP participants explore online market research techniques
Africa Market Readiness Program
Register Today - Download a registration formThe Africa Market Readiness Program is a hands-on training program that provides the unique experience of learning market expectations and strategies in the context of an international trade fair in Johannesburg, South Africa.
This program focuses on African export and regional markets, and offers two separate targeted programs: one for Small to Medium Enterprises (SMEs) and one for Micro-Enterprises. As a participant, you will have the unique opportunity to tour the show with expert guides, visit retail stores, have your products reviewed by experienced product designers in addition to classroom training. Topics include: current trends, the product development and design process, costing and pricing, how to brand your product or company, exporting/building buyer relationships and the particulars of doing business in South Africa.
A participant learns the best ways to take marketing photos of his products
