HELP RAISE $20,000 TO SUPPORT THE MRP
The Market Readiness Program™ is a unique 4 ½-day hands-on training experience featuring a curriculum designed for international artisan. It provides intensive preparation for entry into the US market and is unmatched in its concentration of timely and relevant industry expertise.
Participants experience the single largest whole sale trade fair in the US and receive one-on-one product reviews, guided retail tours in New York City, classroom learning and panel discussions with international market experts.
The cost to travel to the US and fees for the program are significant for many of the artisans who are struggling to succeed. You can connected them to the $245 million in sales that have come from market linkages developed for international artisans by ATA.
Consider an investment today to support into the artisans that can thrive with the assistance of ATA’s Market Readiness Program™